Hello, world!
Masha & the Bear Market is live. Expect musings on tech, product, crypto & career.
This article is 419 words. How do you know it’s worth reading?
You don’t. You don’t even know if it’s been generated by AI (it hasn’t). There’s a lot of content out there, but I believe there’s always more to say. It just depends on how you say it.
Quality content adds value. It inspires and challenges — it forces you to consider things from a different perspective. So despite the influx of AI-generated articles and bite-sized social media quotes, the topics I want to explore — the future of product management, the impact of emerging technologies, the importance of user experience, how to navigate female ambition and professionalism — are worth my time writing about and your time engaging with.
So who is this content for?
While I’d love to say “for everyone” and be done with it, I do have a specific audience in mind. Junior and mid-career female tech professionals are most likely to get value out of my content, but perhaps I’m mistaken and you’ll be from a completely different demographic and find it just as useful. So really, it’s for anyone who’s interested in discussing the questions I raised earlier, who wants to know more about what product management at the intersection of web2 and web3 looks like, and who’s conscious of intersectionality in the workplace.
To understand why, let me briefly introduce myself. I’ve described myself as “caught between web2 and web3, startups and scaleups, product thinking and business execution”, but that’s mostly gibberish. I’m a mid-career generalist who’s tried everything from academia to media auditing and found herself working as Head of Product for an art-tech startup. I’ve been in crypto for the past several years, and I’m passionate about introducing new people, especially women, to the opportunities of web3. I’m also still optimistic enough — or naive enough — to believe that we can use blockchain technologies to make the world more equitable.
While I’ve written about crypto topics from a professional standpoint before, I can’t commit to such a narrow subject. Then again, writing exclusively about my personal interests hasn’t exactly helped me in the pursuit of ikigai — a sense of purpose. That’s where the name for this newsletter comes from. For those who don’t know, Masha (the nickname for Marija) is the Slavic version of Goldilocks. The bear market is what we’re in from a financial perspective, most commonly used to describe the crypto downturn. So here’s to Masha & the Bear Market — not too niche and not too broad — finally being the perfect fit.